The SXSW Music Conference features a broad array of events catered towards musicians, industry wonks, and fans. Most events focus on the economics of new media and new marketing strategies emerging in the music industry. Take a gander at our guide to 2010’s massive listing of panels and workshops all happening the first two days of the music festival at Austin Convention Center, 500 East Cesar Chavez.
Wednesday March 17:
For Musicians-
A Guide to Recording Music Online / 11am / Room 17AB / Several online music collaboration sites have emerged to enable musicians to record, mix and distribute their music through the internet. What is the best place on the web to record multitrack music?
Quickies 1: Branding, Marketing & Publicity / 11am / Room 16A / Chat with and learn from experienced pros from the worlds of branding, marketing and publicity.
Shoot Your Concert DVD for Free / 11am / Room 16B / Find out how to get your concert shot for free.
Trends in Taking Your Music to Market / 11am / Room 15 / Learn about DIY trends in getting your music out to your fans.
Demo Listening 1 / 12:30pm / Room 19A / Demo Listening Sessions offer a unique opportunity for selected musicians to get direct feedback from music professionals, those who listen to demos as part of their job.
Paper Cuts in the Plastic Age / 12:30pm / Room 11A / How does a band release a record, play a gig, and generally let the world know who they are without using a single piece of paper?
Quickies 2: Publishers and Performance Rights Organizations / 12:30pm, Room16A / Chat with people who are committed to getting artists paid fairly and promptly.
Green Touring: Stupid, Dumb, or Best Idea Ever? / 2pm / Room 11A / Learn which ideas and tools can help you increase your profits, bring you closer to your fans, and help the environment, too.
Your Fans Are Your Livelihood / 2pm / Room 19A / Learn what the new intermediaries can and can't do for you and your fans.
Crowdfunding Music: Raising Money from Your Fans / 3:30pm / Room 17AB / Crowdfunding allows artists to create their own propositions and interact with audiences directly, giving fans the chance to decide their favorite musicians' futures.
Budgeted Tour Planning: Free and "Must Have" Resources / 5pm / Room 15 / Learn how to plan cost-effective, sell-out tours by using free Internet tools to communicate with core fans, gauge local demand, and spot unprofitable gigs before it's too late.
Making Money as a Songwriter in a World of Change / 5pm / Room 17AB / The authors of the best selling book "Music Money and Success: the Insiders Guide to Making Money in the Music Business", reveal the types of deals, the range of fees, and the main negotiating strategies for the use of music in a variety of platforms.
For Industry People-
Evolution of Concert Bookings and Programming / 11am / Room 19A/ Where is the concert industry at and where is it going? How can tours, artists, agents, managers and promoters create new business paradigms that will be financially successful?
The Cloud vs. the Paradise of Infinite Storage / 12:30pm / Room 15 / Ready or not, we are all about to enter the brave new reality of Asymptopia. Which version will it be?
The Convergence of Music on TV and Online / 12:30pm, Room 13A / Explore the opportunities and challenges that affect the creation, submission and engagement of featured music on television in the new media age.
1,000 Digital Tools & Strategies: Which 3 Work? / 2pm / Room 17AB / How do you figure out which tools and strategies can make a real impact, while keeping yourself from wasting time on everything else?
Latin Music on the Global Stage / 2pm / Room 15 / Find out what they've done to introduce Latin American music to international markets and how the industry has responded to their work.
Social Networks and the Future for Musicians / 2pm / Room 12AB / Thought leaders at the convergence of music and technology share what they are learning, and discuss where they see this all heading in the future.
Working the Press: Intellectual Intercourse & Interviews / 2pm / Room 11B / Learn the best interview techniques and ways to use the press attention to your advantage.
Primitive and Modern A&R Methods / 3:30pm / Room 18ABC / Esteemed talent scouts share their secrets.
What Comes Next in the World of Marketing Music? / 5pm / Room 16B / What can service companies do to keep ahead in the industry and provide the support required at a larger scale?
Promotional Value vs. Licensing Revenue / 3:30pm / Room 13A / With declining CD sales and a shift from "ownership model" to "pure listening model" of consumer consumption, new revenue streams and deals for monetary compensation are being negotiated.
Publishers - More Than Just Glorified Banks / 5pm / Room 12AB / Experienced pros "de-mystify" exactly what publishers do for their songwriters on a day-to-day basis and speak about some creative initiatives they are taking.
Why Hasn't the Record Industry Sued Girl Talk? / 5pm / Room 13A / Experts consider the changing state of fair use law in music through the lens of the question: why hasn't Girl Talk been sued for copyright infringement?
For Fans-
Lead Belly to Ludacris: From Analog to Digital / 12:30am / Room 13B / Alvin Singh, Lead Belly's great nephew, will discuss how folk music has influenced, evolved, and impacted popular music today.
Nerdcore 101 / 12:30 / Room 16B / Find out about the origins of nerdcore and where artists see themselves going forward.
How Will We Listen to Music in 2020? / 3:30pm / 16B / Look into the future to assess how different sectors of the recording industry are affected.
Recording Industry vs. The People / 3:30pm / 13A / How has the RIAA's litigation war against everyday people affected the music business?
Thursday March 18:
For Musicians-
Friendbase to Fanbase: Why You Must Tour Now! / 12:30pm / Room 13B / Turn your friendbase into a fanbase through low-cost touring, community building, and the act of being nice.
How to Make Money with Vinyl / 12:30pm / Room 11A / Folks in the vinyl world from the label, manufacturing and distribution side talk about ways to get your music on vinyl and still make money doing it.
Production Music as an Alternative Source of Income / 12:30pm / Room 11B / Composing and performing has become a viable source of money for many musicians.
Get Your Music Licensed in a Commercial Workshop / 3:30pm / Room 13B / This workshop will focus on how commercials are made, who the decision makers are, and how to market your music to them.
Meet Bookers for Top Festivals Worldwide / 3:30 / Room 18ABC / Find out what these promoters are looking for and how you can make your band stand out.
Music Publishing: Making Money in Your Sleep / 3:30pm / Room 17AB / Experts walk you through each of these areas and discuss what you should do to ensure you get your fair share.
For Industry People-
Global Music Marketing: How to Reach Fans Worldwide / 12:30pm / Room 13A / Learn about the most effective global marketing tools, what regions are worth your efforts, how to best use social media in other countries, what regions are mobile hotbeds, how to measure impact and much more.
Welcome to the Music Business - You're Fucked / 12:30pm / Room 17AB / Grow your brand and your band incrementally.
A Social Media Case Study of L.A.'s Sunset Strip / 3:30pm / Room 16B / This case study will examine the challenges, tactics, successes, growth and bottom line results of this leading edge community.
Creative Capitol: Music, Culture and Policy under Obama / 3:30pm / Room 15 / op staffers will discuss the key music-technology-policy issues on Capitol Hill and at the FCC, and how musicians are engaging.
For Fans-
Case Study: "New Moon" / 12:30pm / Room 18ABC / Take a unique look at how a high-profile soundtrack is assembled, start to finish.
Does Rock and Roll Belong in a Museum? / 12:30 / Room 15 / What efforts are being made to preserve this art form?
Music and the Revolution / 12:30 / Room 12AB / Noted participants in the social upheaval of the '60s discuss their art and advocacy.
Global Rock Show / 2pm / Room 15 / Explore how touring, festivals, nonprofit organizations, and the internet are used to overcome borders to make rock music the market place of intercultural exchange for students, young professionals, and working class people the world over.
Image Makers of Rock & Soul / 2pm / Room 17AB / The best images capture artists in moments of high style, drama, passion and tragedy.
If you haven't heard of Lay Low, it's not because this talented artist's moniker matches her status within the world of music. Icelandic singer-songwriter Lovísa Elísabet Sigrúnardóttir, with her unusual moniker and all, has a voice of gold. Since being discovered nearly four years ago, she has done anything but "lay low," garnering international critical acclaim for her folk meets blues meets pop signature sound. It is simply impossible to ignore one of the most terrific female vocalists - and songwriters - to come out of Iceland in recent years.
Los Angeles musician Noel Carlon was born in Tijuana and grew up in southern California where he played his uncle's guitar and wore out his father's records. As a child in a "strange land," Carlon found himself isolated, spending countless hours in the local library reading the poems of Edgar Allan Poe, Federico Garcia Lorca, and William Shakespeare. During college, he honed his songwriting skills and formed a band called Delarosa. Today, he is continuing his work using the moniker, Noel Carlon and the Dead Poets.
There are so many great new releases this week, that we had to break them up into two installments (and it's looking that way for next week as well). A list of artists and bands for part two of this week's best new releases is featured below. That playlist mix will be published tomorrow. But first, here is part one. Enjoy and share with friends.
Sat, Mar 6, 2010
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